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International Business

By London School Categories: Business, Career
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About Course

International business involves commercial transactions that occur across country borders. These transactions can include trade in goods and services, investment, and other forms of business activities. It is a dynamic and complex field influenced by a range of factors including economic, political, cultural, and legal considerations.

On successful completion of this course you will be able to:

  • Discuss the factors contributing to the rapid growth of International Business
  • Describe the three modes of entry into International Business
  • Explain the advantages of strategic alliances in International Business
  • Discuss the Investment Mode of Entry into International Business
  • Explain the challenges that are faced by organizations engaged in International Business

 

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What Will You Learn?

  • On successful completion of this course you will be able to:
  • • Discuss the factors contributing to the rapid growth of International Business
  • • Describe the three modes of entry into International Business
  • • Explain the advantages of strategic alliances in International Business
  • • Discuss the Investment Mode of Entry into International Business
  • • Explain the challenges that are faced by organizations engaged in International Business

Course Content

Module 1: Factors affecting International Business
The rapid growth of international business is driven by a confluence of technological, economic, and geopolitical factors. Technological advancements, particularly in digital communication and transportation, have revolutionized global commerce by reducing costs and increasing the speed and efficiency of international transactions. The proliferation of the internet and e-commerce platforms has enabled businesses to reach global audiences with unprecedented ease. Concurrently, trade liberalization, through multinational agreements and reduced tariffs, has facilitated smoother access to foreign markets and encouraged cross-border investments. Emerging markets, with their expanding consumer bases and growing economic clout, offer new opportunities for global trade and investment. Additionally, companies are increasingly leveraging globalization to optimize supply chains, seeking cost efficiencies and access to specialized resources and labor. Geopolitical stability and improved international relations also contribute by fostering a more predictable and secure environment for international operations. Lastly, shifting consumer preferences towards diverse and high-quality products further drive businesses to explore and establish a presence in international markets, seeking to meet the evolving demands of a globalized consumer base.

Module 2: Modes of Entry
Entering international markets can be achieved through several modes, each with its own advantages and challenges. Common methods include exporting, where companies sell their products directly to foreign markets; licensing, which allows foreign firms to produce and sell products under a brand; and joint ventures, where businesses partner with local firms to share resources and risks. Direct investment, such as establishing a wholly-owned subsidiary, offers greater control but involves higher financial commitment. The choice of entry mode depends on factors like market potential, regulatory environment, and the company’s resources and risk tolerance.

Module 3: Choice of entry, factors and challenges
When entering international markets, businesses must carefully choose their entry strategy—such as exporting, joint ventures, or wholly-owned subsidiaries—based on various factors. Key considerations include market size, regulatory environment, cultural differences, and competitive landscape. Companies face challenges like navigating local laws, managing currency fluctuations, and addressing logistical complexities. Additionally, understanding consumer preferences and building a reliable local network are crucial for successful integration and growth in a foreign market. Balancing risk and opportunity is essential for a sustainable international presence.

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Chetan Saini
5 months ago
Excellent course on international business. Great for anyone looking to gain knowledge and an international certification affordably.
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About London School of Business & Skills: The London School of Business & Skills is a prestigious institution dedicated to empowering individuals with the knowledge and skills needed to thrive in today’s global business environment. We offer a range of programs designed to enhance your professional growth, from business management to specialized skill development, all led by industry experts. Our commitment to excellence ensures that our students are well-prepared to meet the challenges of the modern workforce.

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